G is for Google
and Growth

CapitalG was founded a decade ago to empower entrepreneurs with Alphabet and Google’s unparalleled expertise in growth.

We are privileged to share the lessons learned from helping to scale Google, Stripe, Airbnb, CrowdStrike, Databricks, and Zscaler with the next wave of generational tech companies–perhaps including yours.

Alphabet is our sole LP and provides patient, long-term capital. As an independent growth fund, our priorities align with our entrepreneurs. CapitalG companies have achieved product-market fit and are ready to scale. We maintain a small, concentrated portfolio so every company receives substantial capital and hands-on support.

Value delivered

CapitalG helps transform founders’ audacious visions into scaled reality. Over 3500 Googlers have advised 4500 portfolio employees via custom-designed engagements supported by dedicated account leads, senior Google advisors, and go-to-market experts.

Go-to-market

CapitalG helps companies improve and scale their sales and marketing capabilities, build qualified sales pipelines, expand distribution channels and partners, and develop and activate their brands.

$10 million in incremental pipeline revenue in year 1 on average

World-class IT decision maker network

Our networks, advisors’ networks, and Google's network of Global 2000 IT decision makers deliver highly qualified, warm introductions to potential channel partners and multimillion-dollar customer accounts.

Product and co-selling opportunities

We facilitate enterprise sales co-selling arrangements, unlock joint marketing dollars, and open doors to exclusive IT buyer events.

Fast-tracked Google Ads support

Receive prioritized support from Google, fast-tracked relationships with all of the leading digital marketing platforms, and special pricing with premiere agencies.

Digital marketing assistance

Optimize existing channels, and identify new levers for growth via search engine optimization (SEO), growth marketing, measurement strategy, brand marketing, and creative development for emerging social media platforms.

Monetization and expansion strategy

Optimize pricing and determine new markets or categories to enter, new products and services to launch, or companies to acquire.

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Product & Engineering

We help you harden your security vulnerabilities, increase engineering productivity, build out new data science and ML functions, decide whether to buy or build new functionality, and hire precisely the right technical resources.

2700 portfolio employees trained in ML, engineering mentorship and management

Technical advising

Receive expert advice on scaling infrastructure, product roadmaps, AI and ML integration strategies, developer tooling, cloud migration and more.

Mentorship programs

Learn from senior Googlers how to design high-impact engineering organizations, improve engineering and developer productivity, and navigate your career.

Machine learning training

Over 1,200 portfolio engineers and data scientists have received the world-class ML and AI training previously only available to Google engineers.

Security hardening

Nearly half of our portfolio companies have jumped at the chance to have dozens of Google’s top security experts help them identify vulnerabilities and adopt leading-edge security best practices.

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People & Talent

People lie at the heart of every successful organization, but the challenges of building a positive culture, setting high yet inclusive bars for hiring, and engaging and developing teams increase significantly as companies grow.

Hire and train well, learn best practices, and create HR/People processes that scale

Organizational planning, development and design

Lean into strengths, build new capabilities, and create repeatable processes that replicate success in organizational design, people operations, and leadership best practices.

Executive and technical recruiting support

Receive advice on when to work with recruiters, coaching through the offer process, and executive and board member referrals via our networks and advisor networks. We also facilitate interviews in areas like data science and ML.

C-level forums and executive peer networks

Recurring small group workshops and speaker series provide a safe space for leaders to share strategies and address common issues with like-minded peers and world-renowned experts. Topics include business continuity planning and prioritization, macroeconomics, the future of work, and more.

Diversity, equity and inclusion (DEI)

We understand that diverse teams outperform homogeneous teams, so we invest significantly in DEI best practices within our own organization, with the companies with whom we partner, and across the broader VC ecosystem.

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Guiding beliefs

Our beliefs lie at the core of every action we take as we partner with companies throughout their growth journeys.

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A relentless focus on entrepreneurs

We’re not here to just write checks. We work vigorously to earn and keep our partners' trust. Making the connections that move mountains. Playing the role of coach in the good times — and providing calm counsel when there are challenges.


*Based on Q1-3 2022 data collected from 8 enterprise software companies recently working with CapitalG