CapitalG invests in Lovable, a software creation platform that enables anyone to build production-ready applications just by chatting with AI.
18 Dec 2025

Lovable: Software Built for the 99%

CapitalG is thrilled to co-lead an investment in Lovable, the full-stack application development platform transforming how individuals, teams, and enterprises build software.

Software’s Last Mile

Software developers are the architects of our age. Today Brin and Page, Gates, and Zuckerberg are household names. These former coding prodigies created hundreds of thousands of jobs, built trillions of dollars in value, and transformed the ways we work, play, and live. Their success demonstrates the power of code to literally change the world. But this immense power has been locked away, an exclusive domain of the technical 1%.

Turning an idea into a real product has historically required engineering skills, infrastructure, and time – resources not accessible to the billions of hobbyists, entrepreneurs, and non-technical knowledge workers across the world. As a result, countless brilliant ideas have no chance of ever making it to fruition: Businesses stay on paper, workflows live in spreadsheets, and projects stall before taking full form. This “last mile of software” has been a defining bottleneck of the modern economy–a bottleneck that is finally dissolving thanks in part to Lovable. 

Lovable: Democratizing Software Creation

Lovable is ushering in a new era of building software–one in which the only limits lie in the imagination of its creators. Lovable unlocks software creation for the 99% of people who do not know how to code. Its platform turns plain-English descriptions into full-stack, production-grade applications complete with interfaces, logic, databases, workflows, and hosting. What once required weeks of decisions and setup across tools and frameworks now happens in minutes through a single conversational interface.

As Lovable makes software creation accessible, the very shape of software changes. Historically, applications have been built one-to-many – a single product serving millions of people. Lovable opens the door to the reverse: one-to-one software that is created on demand, tailored to a specific workflow, team, or individual. In this world, software is not purchased off the shelf, but generated as needed and built in the moment by the people who want it. 

Lovable offers more than speed; it introduces a new way to create. Instead of stitching together backend infrastructure or writing code line by line, users collaborate with an AI agent that learns the intent behind an application and automatically generates the software with underlying code. The experience feels seamless and expressive, yet the output is robust enough to power internal tools, customer-facing products, operational workflows, and even entire businesses. By grounding their platform in intent, Lovable enables people to build applications without requiring deep engineering expertise.

The breadth of use cases emerging on the platform speaks to Lovable’s versatility. Hobbyists and creators build tools, websites, and digital experiences tailored to their needs. Founders use Lovable as their founding stack to launch products, integrate external data, and embed AI into their workflows. Designers turn concepts into interactive demos overnight, allowing ideas to speak for themselves through demos, not memos. Operators automate internal processes and ship applications without waiting in engineering queues. Enterprises use Lovable for prototyping, internal tools, and customer-facing experiences that need to evolve quickly. Lovable has grown into a central canvas for modern software creation where ideas can move from concept to application in a single flow.

From Novelty to Indispensable Daily Toolkit 

Lovable’s trajectory over the past year speaks to the scale of this new era of democratized software. Millions of users around the world have already built with Lovable, demonstrating that AI code generation has quickly shifted from novelty exploration into indispensable everyday practice.

Lovable has rapidly emerged as the backbone for real businesses, powering apps that see meaningful production usage. When speaking with customers, we repeatedly heard their delight in having a tool that matches their ambition and puts software creation at pace with their ideas. That sense of possibility has created a groundswell of adoption, spreading organically from creators and prosumers into teams and enterprises.

We also see Lovable powering a new category of AI-native founders. These builders are creating businesses that could only exist in a world where application development is instant and expressive -- companies that integrate systems, model complex logic, and scale without traditional engineering teams. Lovable isn’t just powering side projects; it is powering the next internet economy.

A Team Focused on Craft, Speed, and Builders

Lovable began with co-founders Anton Osika and Fabian Hedin, two engineers who shared the powerful conviction that software creation should feel joyful, expressive, and accessible to anyone. Instead of treating development as gatekept expertise, they built a platform that treats creativity as the starting point and code as the byproduct.

From our earliest conversations, what impressed us most about Anton, Fabian, and the Lovable team was not just their ambition, but also the clarity behind their mission, the craftsmanship with which they approach product building, and their “user-obsessed” culture. The Lovable team ships quickly, refines constantly, and prioritizes delightful user experience above everything else. The strength of both the team and their remarkable execution have enabled Lovable to emerge as one of the fastest-growing companies ever.

At CapitalG, we invest in companies building foundational shifts in how industries create and operate. Lovable is one of those companies. It expands who can build software and accelerates how quickly new ideas become products. It is becoming the place where companies are born and dreams–even among the non-technical–turn into reality.

We are thrilled to partner with Anton, Fabian, and the entire Lovable team as they empower millions to create their dreams.

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