Back to Our Team

Nick Guastaferro

Head of Industry, Digitally Native Vertical Brands, Google Ads


Nick is a seasoned marketing and sales executive with more than 25 years’ experience across a range of industries--from hyper-growth VC-funded direct to consumer (DTC) brands to large and mid-sized consumer packaged goods (CPG) companies.


He is also the founder of Google’s global DTC council, bringing together brands ranging from digital nascency to maturity across industries and sectors. Before shifting his focus to performance marketing, Nick held various leadership roles at traditional CPG companies, serving in global roles at Unilever, Johnson & Johnson, and Pernod Ricard.